In the end no matter important your brand awareness, brand image and other abstracted and sometimes too theoretical objectives may be, you want them to purchase or at least express the intent to purchase.
This is probably the reason why pay-per-click and pay-per-other-result is so successful in Russia and worldwide.
Our company is no exception in offering pay-per-click solutions that our customers take advantage of. Our unique feature is all about the audience who clicks (or otherwise reacts) on your advertising.
Here's our sample integrated pay-per-click integrated campaign plan we call "Mega-Start":
You'll like what we are offering if...
- You want to do a test campaign are worried about doing a mistake (which often happens)
- Your target audience lives in Russian cities like Moscow, St. Petersburg etc.
- You do have a special offer or a unique value proposition
Mega-Start allows you to:
- Do a test integrated campaign and still have our responsibility (partial) for the result
- Test our major advertising format and see what works best in your case
- Research your target audience characteristics and level of trust and interest for you values
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1. Send your Direct E-mail offers to Subscribe.Ru members who opted into our mailing list on your topic
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Hundreds of thousands of our users have opted into one or few Special Offer newsletter sections.
You can use this marketing vehicle to address your potential buyers and partners using a full-page (or a multi-page) electronic leaflet.
Compared to traditional direct mail you have healthier chances of success thanks to:
- Speed of delivery and speed of response (compared to days or weeks for an average snail mail campaign)
- Cost of delivery and production (no need to comment we assume)
- Response rate. This is a permission-based almost on-demand information delivery channel for your special offers and new brand announcements that normally takes advantage of 2-3 times higher Click-Through and Call-Through rates than those of traditional direct mail campaigns. Most of our customers admit that the conversion rates are higher as well
Unlike uncolicited commercial e-mail senders we only e-mail those subscribers that are actively interested in their selected topic and only during the period that they are interested (until they check off the check box in their subscriber profile) thus securing your brand loyalty (as well as ours).
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2. Place your banner of HTML ads in targeted e-newsletters on Subscribe.ru
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Our company owns exclusive advertising property rights for most e-newsletters delivered by Subscribe.ru thus turning over 10-15 million ads daily. These ads take advantage of our advanced targeting settings including geography, content, profile and clickography.
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3. Place your text links in e-Newsletters of Subscribe.ru
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In parallel with using targeted direct e-mail and eNewsletter graphical ads you can use plain text linked to your site and establish contact with the part of Subscribe.ru audience that hasn't opted into the special offer mailing list or completed the subscriber profile. A large portion of this audience may still find your advertising relevant and worth responding to but you certainly don't want to overpay for experimenting with it. You can therefore use the least intrusive format and collect response and feedback only from the truly interested audience.
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HOW MUCH DOES IT COST TO "MEGASTART"?
Budgets start with $2000 allowing you to::
Reach over 1,100,000 members of your target audience at least 3 times (on average)
Attract at least 1500 unique target users to your site
Obtain in-depth post-campaign analytical report
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HQ in Saint Petersburg: +7 (812) 655-00-11. In Moscow: +7 (495) 771-30-52.